A small business chooses ecommerce for their success in technology, products, pricing and the type of payment processor they are using for their website. A wrong choice of ecommerce payment processor results in unnecessary cost, non-responsive customer service.
Functionalities of ecommerce payment processors
What are you selling? Type of product you are selling on the web site. If you are offering download music facility, ecommerce payment processor will charge you fees on each download or charge initially when you signup on website.
Who are you selling it to?
Where does your market live? Payment processor keenly observes location of merchant account so that out come of business can be judged.
Are the payments covering the international market?
What is the price point?
What is the future hold?
Payment gateway is a service that connects website with bank. Where pay payment never a customer does some transactions using credit card the details are sent to ecommerce payment processor. It then tells the shopping cart to allow the customer to buy products. The money is sent transferred to the bank account. Ecommerce payment processor offers three types of gateways,
Application program interface (API): customer is not allowed to view the website; it is the transparent experience for the customers
Third party payment gateway: payment process is done at the gateway
Integrated payment gateway: no need of merchant account, the payment gateway does every thing for customer.
Benefits of ecommerce payment processor
To operate a successful online business, providing customer various payment option either real time payment or manual. Ecommerce payment processors allow the user for convenient and fast payment processing option. Payment processors allow tracking and managing payment types and providing solutions for all businesses. It helps in reducing the risk of potential fraud and full fills all the needs required for payments.